The actual company you buy your Medigap or Medicare Supplement makes very little difference. All companies are required to sell the exact same thing. They all have the exact same benefits and the same doctors and hospitals take all of them.
So you really want to focus on which plan you want not which company you want. Once you select your plan, you just have your broker show you the rates of all the popular companies. Choose a lower priced company because it's exactly the same as the higher priced companies.
Medigap plans or medicare supplement plans are standardized by the medicare system,. There are currently 10 Plans available and they are lettered A - N each having slightly different benefits. That means that Plan G from comany xyz and Plan G from company ABC will have the benefits , cost is usually the only difference between medicare supplements sold with the same letter.So it is not necessary to go with the most recognizable name offering the plan desired.
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So you really want to focus on which plan you want not which company you want. Once you select your plan, you just have your broker show you the rates of all the popular companies. Choose a lower priced company because it's exactly the same as the higher priced companies.