Why Is It So Hard To Sell Life Insurance?
61667 POINTSview profileSteve SavantSyndicated Financial Columnist, Host of the weekly talk show Steve Savant's Money, the Name of the Game, Scottsdale ArizonaThe vast majority of consumer centered advisers sell the appropriate life insurance product to meet the prospective purchasers personal suitability requirements. Providing good financial advice is not selling, it is more like a stewardship vocation or family consultant that uses the highest best practices in fiduciary trust. Product suitability trumps just selling a product.Answered on September 7, 2013flag this answer.JPG)
63333 POINTSview profilePeggy MaceMost of the U.S.It can be hard to sell life insurance as a profession because it is an expense for which many people feel that they do not "have" to budget. When money gets tight, it is easier to give up life insurance than it is to give up something that brings them comfort or pleasure while alive. Thinking about death is also not pleasant for most people, and talking about it, even less so. Life insurance agents must have a mixture of business sense with personal empathy to be successful, do good for their clients, and be fulfilled.Answered on September 8, 2013flag this answer
220 POINTSview profileTimothy HiderFounder, Momentum Risk Transfer, Garden City, NYLife insurance selling is challenging because brokers and agents need prospective buyers. Good activity in meeting new people and networking helps. It is all about marketing. The internet and social media has helped agents and brokers find prospective buyers.Answered on September 9, 2013flag this answer
37376 POINTSview profileDavid G. Pipes, CLU®, RICP®Business Development Officer, T.D. McNeil Insurance Services, Fresno, CaliforniaMost of us buy the insurance that is required. That covers our decision to buy auto, and homeowners insurance. Someone requires that we buy it. If you borrow money you might be required to purchase life insurance. Few are willing to independently consider the impact of premature death on the lives of those we love. It can be a difficult and painful discussion.Answered on February 13, 2015flag this answer
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