Very broad question The answer is going to depend on the individual's need. Example: a young healthy father and mother of three with a $150,000 mortgage are going to use a different provider than a 76 year old recent cancer survivor looking for a small burial policy.
Life insurance is not a one size fits all solution. One family may be best served by a company's family plan and their neighbor's may be better served with the parents being covered with different companies. It would be a very rare company that was the "best" solution for most families.
All life insurance companies pay their claims. So that is not the issue.
When choosing which company to use, you have to first determine what kind of insurance you want (whole-life, Universal life, or term life) and then how much you need and which companies will accept your health history.
Assuming you mean price, the life insurance spreadsheets from the brokerage community are an excellent starting place to explore the life insurance company that best suits your financial profile, risk tolerance and economic goals. The spreadsheets are divided into two macro categories: Term Life Insurance and Permanent Life Insurance.
Term Life Insurance is separated into guaranteed coverage periods 5, 10, 15, 20 and 30 years with health classifications for standard and better (5) as well as substandard ratings (16). Permanent life insurance is divided into indemnification, income and inheritance planning goals (single life and survivorship policies) with health classifications for standard and better (5) as well as substandard ratings (16).
There is no one life insurance company that dominates any of these categories and subsets, but we monitor these areas diligently to keep consumers apprised of which life insurance companies rank the best
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Life insurance is not a one size fits all solution. One family may be best served by a company's family plan and their neighbor's may be better served with the parents being covered with different companies. It would be a very rare company that was the "best" solution for most families.
When choosing which company to use, you have to first determine what kind of insurance you want (whole-life, Universal life, or term life) and then how much you need and which companies will accept your health history.
Term Life Insurance is separated into guaranteed coverage periods 5, 10, 15, 20 and 30 years with health classifications for standard and better (5) as well as substandard ratings (16). Permanent life insurance is divided into indemnification, income and inheritance planning goals (single life and survivorship policies) with health classifications for standard and better (5) as well as substandard ratings (16).
There is no one life insurance company that dominates any of these categories and subsets, but we monitor these areas diligently to keep consumers apprised of which life insurance companies rank the best