1. 1313 POINTS
    Lenny Robbins
    Principal, LifeNet Insurance Solutions, Redmond, WA
    Buying insurance online will not necessarily help you get the best price, or give you advice that can help you achieve your objective.  That said, there is nothing inherently wrong about using the internet for information.  Just make sure the carrier you apply with is recognized as in good financial shape.  Buyer beware is good advice no matter where you shop.
    Answered on July 15, 2014
  2. 63333 POINTS
    Peggy Mace
    Most of the U.S.
    If you pick a website that is safe, you will be safe buying life insurance online. Some things to look at to determine if a website is safe are:
    1) Are they part of the Better Business Bureau? If so, how are they rated?
    2) Do they have a lot of complaints?
    3) Do they share information with other companies, or keep it private?
    4) Do their testimonials sound legitimate?
    5) Do they show their contact information? Do they have a physical address?
    6) Better yet, do they give any information about their management or employees?
    7) Do they show what companies they sell for?
    8) Do they provide educational information, or just push for a sale on their website?
    9) Do you have the opportunity to talk to a licensed agent?
    10) Can you wait to pay for the policy after you get it, or if you pay in advance, are you assured that you can get a refund if you choose not to take it?

    If you go to the right website, you can get great service and never have to leave your home. Checking out the points above will help you have a good and safe experience.
    Answered on July 16, 2014
  3. 4249 POINTS
    Gary Lane
    President, Lane Independent Agency, Southern California
    How did you find the site? Did someone you know and trust refer you to the site? If you know nothing about the site, you take the risk, like anything else on the web. There are several excellent sites that sell life insurance online. And others I would question. If you know your local agent, that is usually the best way to go, but more and more, organizations are aligning themselves with trustworthy providers. Do your due diligence, like anything else you buy. Thank you. GARY LANE.
    Answered on July 16, 2014
  4. 10968 POINTS
    Tim Wilhoit
    Owner, Your Friend 4 Life, Brentwood TN
    If you know the website is safe and you trust the life insurance company or agency then yes it should be safe. However, do you know if you are getting the right coverage at the best price for your unique situation? If you have doubt, I highly recommend using an experienced independent life insurance broker to shop the market for you. Almost all of us do that for free everyday.
    Answered on July 16, 2014
  5. 7479 POINTS
    Steve Kobrin
    President, The Firm of Steven H. Kobrin, LUTCF, 6-05 Saddle River Rd #103, Fair Lawn, NJ 07410
    No! It is not.

    If your objective is to receive a quote for a rate about which you are confident you will be approved, you need to speak with a broker. That broker must spend enough time with you to get thorough and accurate quote information.

    Then the broker must work his contacts to reach underwriters that are normally competitive for the type of risk you represent.

    If need be, the broker must work on getting medical records so that underwriters can feel comfortable putting their best rate on the table.

    Sometimes the broker must advocate on your behalf and negotiate with the underwriter.

    All this must take place prior to your submitting an application. It can take days or even weeks.
    The net result is that you get not only a competitive quote but a reliable quote. This is what you deserve before you then commit weeks or months of your valuable time going through formal underwriting.

    And the fact of the matter is that none of this can be effectively accomplished online!
    Answered on May 11, 2015
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