I would have to say that it is not easy to sell life insurance unless you are gifted in a number of areas. A good life insurance agent must be a good listener as well as an articulate talker; as good at handling written communication as at handling numbers; have some medical knowledge in addition to financial knowledge; be caring but professional. On top of that, you need the funds and training to get your feet on the ground and become successful.
For the person who has all that in one package, selling life insurance could be easy. For most people, it is hard work.
Founder, Abrams Insurance Solutions, Inc., San Diego, CA
Life insurance is not easy to sell as many people have preconceived notions about insurance. Even though life insurance is something that almost everyone needs or wants, people often procrastinate on the life insurance purchase. It can be one of the most important financial decisions a family will make, but often it is put on the back burner. A big reason is that people overestimate the cost by 3 times the price. If people take the time to look into life insurance, they will find that it may be less expensive and an easier process than they think.
Business Development Officer, T.D. McNeil Insurance Services, Fresno, California
Customers cannot feel or taste life insurance. Life insurance rarely makes people laugh and fortunately it doesn’t make them fat either. Life insurance is not tangible. Death is not a popular subject. Tolstoy wrote a novel about the death of man to illustrate who unaccustomed we are to dealing with that reality. However, on the other hand delivering a death benefit to a grieving family is very rewarding and motivates many of us. Everyone else visiting the grieving family comes with bills or condolences, we come with cash!
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For the person who has all that in one package, selling life insurance could be easy. For most people, it is hard work.