Why would you want to "pitch" a Variable Annuity? A VA is a useful product for those individuals who want to have upside performance, a basic death benefit, and other living benefits such as Guaranteed Minimum Income Benefits. But PRODUCT, and that includes any of the insurance based products, should be part of an overall consulting relationship where the client understand the risks and rewards of that product.
The job of the financial advisor when selling a client a VA is to fact find, determine a client's risk tolerance, and then provide choices commensurate with a client's goals. If you do that, a Variable Annuity doesn't get pitched, it becomes the product of choice by the client because of the features that it offers.
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The job of the financial advisor when selling a client a VA is to fact find, determine a client's risk tolerance, and then provide choices commensurate with a client's goals. If you do that, a Variable Annuity doesn't get pitched, it becomes the product of choice by the client because of the features that it offers.