1. 3998 POINTS
    Matt Benore
    Founder, DenverWest Insurance Professionals, Inc.,
    I had to do a little research on this guy.  Looks like he has a radio show talking about Financial Services and everything in between.  With some digging, I found this statement on his website:


    Life insurance is meant to replace your income. My rule of thumb is to buy an amount equal to 10 times your annual salary.

    His website is:  http://www.clarkhoward.com/categories/insurance/life-insurance/ where I found the answer.

    On that note, realize he is saying "a rule of thumb" which I tend to agree with by the way if I am just casually talking to someone about Life Insurance and how much you need.  I do prefer to get into specifics with your situation, which any agent/broker should do for you, to determine what you need to cover like your biggest deb, your mortgage to replacing income and for how long.

    A thought is to replace income to retirement age (age 65, 70, etc.) as at this time, you do not earn income any more.  Hope this helps.

    Please consider talking to a local agent or feel free to reach out to me.
    Answered on December 31, 2013
  2. 2775 POINTS
    Joe 'Gravy' Graves
    Owner, I Hate Buying Insurance, Nashville TN
    10 times your income is one of the more generic ways to calculate the amount you need. It's a good one... The RIGHT benefit amount is so different for each individual. Income, debt load, size & age of family, etc. all go into the calculation. Often, we write two policies to meet a need. Especially those with young families. A LARGER benefit for a shorter term and a lower benefit to fill the long term needs. - gravy.
    Answered on March 20, 2016
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